Applied & strategic 
​marketing

Make marketing effective and create better return.​

We help you to advance in marketing and communication to your customer. 

Marketing is the bridge between innovation and sales, enabling you to extract the value of your products and your organization. You need to know your offer and your customer, and especially how both fit together. We take a practical approach and show you how it works in your business environment.  

Get in contact and share your marketing challenge. ​​
Start to evolerate your customer!  
As experienced marketing specialists we understand the psychology of B2B interfaces. We will take you by the hand and guide you with tips, insights and practical examples through the jungle of marketing. We will coach and mentor your people and enable you to analyze your markets, develop and implement marketing strategies, and extract better the value of your products.

We offer

Customer segementation 
of existing and new customers, including customer insights generation, interpretation and strategic implications
Marketing plan development
​addressing all relevant dimension of products, solution and channel marketing in a stepwise approach until issuance of a tangible and concise plan
Customer journey
mapping, analysis and action planning on existing as well as new channels and outlets and related to current or new products mapping, analysis
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Coaching
for employees dealing directly or indirectly with customers, focussing on customer thinking and interfacing
Launch planning & support
​covering all relevant assessments and marketing tools to assure a smooth launch of newly developed products and solutions 
Marketing & sales training
for project and marketing teams, making them learn or advance relevant marketing and sales tools
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1. Structured marketing plans
Creating a marketing plan is a multi-disciplinary effort. Your organization will be better aligned, your actions more focused.      
2. Customer focus
The time your sales force interacts with your customers is limited. Your market and customer segmentation will assure they focus effectively.        
3. Customer intelligence
You need to know your customers’ obvious and hidden needs – listen and learn, then strategize and act.        
4. Transparency on spending
Transparency on spent creates trust. You will be able to invest your marketing budget in the smartest way to create the best return.     
5. Better marketing skills
You never stop learning as the world and your business environment are moving. State of the art skills in marketing will allow you to win over competition.    
6. Measurable performance
Performance measurement in marketing is an art. You will be able to implement meaningful marketing KPIs to build on.           

Your benefits​​

Get in touch and start to evolerate